Posted by: Jett
March 16, 2009
How cool was all the viral stuff for THE DARK KNIGHT?
As for me, I LOVED that stuff! From the first reveal of Heath Ledger as The Joker to the “I Believe In Harvey Dent” marches all over the U.S., not one second of it I didn’t look forward to as a fan and cover as “press” for BOF.
Hell, I even marched on behalf of Harvey Dent in both Houston and Austin!
Anyway, I wanted to let everyone know that 42 Entertainment's “Why So Serious” viral campaign won top prize at the SXSW Interactive Awards!
“Why So Serious,” of course, was launched to promote THE DARK KNIGHT and attracted nearly 10 million players in over 17 countries!
It is one of the most successful ARG’s (Alternate Reality Game) to date.
From BOF to 42 Entertainment, “Well done!”
And by the way, y'all had me at “Why So Serious?”
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